Your website has cool stuff and encourages people to donate for it, but nobody ever gives a penny? Give them something that they get only for a donation, e.g. a link on your website. A link is like a little ad space, the donor’s website will gain some popularity, and even (if you don’t use
nofollow) some PR juice. And if the donation links are presented appealingly and at a prominent position, the motivation to donate will strongly rise. If you want to know how to go about it, read on. All you need is a PayPal account and a WordPress blog.
How to really get some donation bucks
Would you mind if somebody just gave you some money? Of course not. In fact, you deserve it! You have an informative website, you create free stuff, or you are just a nice guy. This is why you have a Donate button on your website.
But, honestly: Are you getting rich from donations? Certainly not. The reason is, people come by and think: “Why should I donate? I don’t have any actual disatvantages from not donating, while donating will loose me money.” In terms of sociology, it’s most people’s rational choice not do donate. Only people who value the advantages of donating (for example a good feeling) higher than a certain amount of money, will decide to donate.
A good idea is to offer people something in return. Of course, they already got your stuff (cool content or free software). But give them something only for the donation, and the motivation to donate will rise. A very good idea is to set a link to donors on your website. (Might seem obvious, but I myself had to be pointed to it – thx, Gobala.) Getting a link on your website is certainly a feature that motivates people to spend money.
However, a simple link list is rather boring … so we present:
The Donations Cloud – donating the 2.0 way!
The donations cloud is something like a tag cloud, only that it displays – donations. The more a person donates, the larger the link to his/her website will be. (A special function ensures that small donations aren’t to tiny, and very big donations aren’t ridicioulusly large.) To see a “live” donations cloud, have a look at the sidbar of this page.
Thank god, a WP plugin!
When you are raising funds, you want to get as many donations as possible. Unfortunately, the more donations you get, the more work you have managing the links. Also, it would be nice for the donors to see their link coming up instantly after the donation. Therefore, it is mandatory to have a system that manages payments automatically.
So, here’s the good news: Not only did we develop the ingenious concept of a donations cloud, but we also developed a WordPress plugin that will make the integration of your own donations cloud totally easy. And the best thing: This plugin which will make you so incredibly rich, is available for free — except from a little donation by you .
A standalone (not WordPress-dependent) Donations Cloud solution will be available soon.
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Please donate, using the form on the upper right of this page! You will support our efforts and receive a backlink!
- If you haven’t already, open a PayPal account (sorry, only PayPal at the moment).
- If you haven’t already, get PayPal API credentials with a signature.
- Download the plugin, unpack it, upload
- Edit the file
settings.phpto match your requirements.
- If you use sidebar widgets, the plugin provides two widgets you can use: one for the form, one for the cloud.
If you don’t use widgets, edit your theme’s sidebar.php and insert two new sections that might look like:
<?php if ( function_exists('dc_donation_form') ) echo '<li>'.dc_donation_form(false).'</li>'; ?>
<?php if ( function_exists('dc_donations_cloud') ) echo '<li>'.dc_donations_cloud(false).'</li>'; ?>
(You could also have the donations cloud on a dedicated page, if it’s very large.)
- Edit the file
popup.phpto fit your website and your terms. If you have a non-english or multi-language website, you’ll also have to create
- Finally, activate the plugin and lean back while getting rich!
- Make sure to place the donation form and the donations cloud at prominent positions. The more people people realize the form, the more will consider donating. The more prominent the cloud is, the higher is the motivation to get a link in this cloud.
- If you are afraid that Google will punish you because of the lot of outgoing links, the plugin has an option in the settings to make the links
rel="nofollow". If you choose to use this, please don’t forget to tell your potential donors. Note: I used to not use
nofollow, but I realized that search engines punish the lot of links very hard. So, since recently, I use
Have fun with the Donations Cloud plugin! If you like it, spread the word and donate!